The Outdoor Living Company
Garden Design Brand Identity
The Challenge:
The Outdoor Living Company, dedicated to crafting stunning and unique dream gardens, needed a rebrand to truly capture the essence of their meticulous and detailed approach. The existing brand didn’t fully convey the depth of their commitment to creating extraordinary outdoor spaces.
The Brief:
Through discovery calls, we delved into the intricacies of their business, understanding the importance of detailed garden plans and the unique approach they took for each client. The challenge was to create a brand identity that reflected this and showcased their dedication to delivering exceptional outdoor living spaces.
The Solution:
The brand icon, inspired by a bird’s eye view, symbolized precision with bold shapes and solid lines reminiscent of architectural drawings. A brand pattern created using these shapes was then implemented across various brand items to create cohesion.
The brand colours chosen reflected earthy tones and were carefully selected to be unique yet harmonious. From wayfinding signage to hoarding and stationery, the brand pattern tied the entire visual identity together seamlessly.
The rebrand included a wide range of brand products and a company website, effectively showcasing both the brand and the remarkable garden designs created by The Outdoor Living Company.
