MCH Solar Solutions
Solar Brand Identity
The Challenge:
MCH Solar Solutions felt their existing brand lacked the visual and strategic elements needed to position themselves as market innovators. They sought to rebrand themselves with an identity and strategy that reflected this, but also allowed versatility across various business sectors.
The Brief:
Refresh the MCH Solar Solutions brand identity and strategy to help them position themselves as market innovators. It was decided to incorporate the fact that customers needed to order a minimum of 3 solar panels into the brand identity, and consideration also needed to be given to ensuring the brand could flex across the different sectors they worked in.
The Solution:
The rebrand featured a dynamic logo with “MCH” as the focal point, complemented with the solar-panel elements to the side. These could then easily be swapped out for sector-specific icons if needed. Vibrant orange hues evoked sunlight, creating warmth and a bold impact, whilst neutral grey tones provided a versatile base for the brand.
The comprehensive rollout included vehicle graphics, a new website, and various brand products, garnering positive feedback from customers. The rebrand successfully positions MCH Solar Solutions as innovative and adaptable in the market.
The bright, vibrant branding is exactly what MCH Solar Solutions were looking to achieve, helping them have stand out in the various sectors they looked to activate within.
